Why BTS V’s Airport Message to Fans Is Going Viral in Korea – And What It Really Means

 

BTS V Calls for Order at the Airport—and Fans Are Listening

On July 28, BTS member V (Kim Taehyung) surprised fans during a casual livestream on Weverse by bringing up an issue that has long plagued Korean idol culture: the chaotic scenes that often happen at airports when stars travel.

Instead of smiling for airport photos as many fans expected, V chose not to pose at all. During the livestream, he explained why:

“The airport doesn’t belong to us, right?”

That single sentence spoke volumes.

He went on to express concern over safety issues caused by disorderly fans rushing to see idols during arrivals and departures. V recalled that he couldn’t comfortably greet fans or express himself because of the lack of structure at the airport.

But V didn’t just point out the problem—he offered a solution from the past: the return of the “Purple Line.”


What Is the “Purple Line”?

The “Purple Line” refers to a 2018 fan-led initiative where a group of BTS fans voluntarily created a safe line at the airport using purple ribbons—the signature BTS color. About 20 fans formed a respectful barrier to ensure the members could safely walk through the crowd without being mobbed.

This campaign earned international praise for its maturity and consideration.

V mentioned this during the stream, saying:

“If you could bring back the Purple Line… if things could just stay safe and orderly, I’d love to dress up again when I go to the airport. Maybe even wear a suit.”

It was a rare moment where an idol openly asked fans to take part in maintaining order—not just for his safety, but for the sake of mutual respect.


How Did Korean Fans React?

Korean netizens responded overwhelmingly positively. Here are some of the most liked comments from Naver and other Korean news sites: (Source :  Nate)

“Fans, please just listen to him~~” (👍 391 / 👎 10)

“As expected. 👍 BTS ♡” (👍 337 / 👎 22)

“It’s not only the fans—security teams need to manage better too.” (👍 291 / 👎 13)

“Just keep airport schedules private from now on.” (👍 29 / 👎 1)

“Respect to BTS for speaking up when it matters.” (👍 29 / 👎 5)

“If they just flew in quietly without notice, none of this would happen.” (👍 22 / 👎 3)

“SM, are you listening?” (👍 15 / 👎 2)

“Don’t just blame fans—agencies leak the schedules too.” (👍 13 / 👎 12)

These comments show that Korean fans are largely supportive of V’s message, while also acknowledging that both fans and agencies share responsibility for these public safety issues.


Why Is This Such a Big Deal in Korea?

In Korean fan culture, idol airport appearances are more than just travel moments—they’re unofficial fashion shows and emotional meetups. Fans and media often line up to see what idols wear, how they look, and sometimes to catch their reactions.

However, this has led to uncontrolled scenes, with fans running, shouting, or even blocking paths—all of which pose danger not only to the idols, but also to other travelers and airport staff.

V’s decision to speak up is meaningful because:

He broke the norm. Most idols remain silent to avoid upsetting fans.

He addressed fans respectfully, not critically.

He offered a memory and a solution. Rather than scolding, he inspired a return to what fans once did proudly.


Korean Cultural Insight: “Public Space Etiquette” and “Emotional Respect”

In Korea, maintaining order in public spaces is highly valued, especially in places like subways, parks, and airports. Disorderly behavior reflects not just on individuals, but on the whole group involved.

For celebrities, public image is everything. When idols ask fans to be more orderly, it’s not just about safety—it’s about protecting the respectful relationship between artist and fan.

Also, the mention of a suit and dressing up touches on a cultural nuance:

In Korea, looking your best in public (even at the airport) is a form of courtesy and pride.

V’s message taps into both emotional nostalgia and practical safety—a rare balance.